Cincinnati
Bridge Association Board of Trustees)Directors)
Minutes of
Regular Meeting June 12 , 2012
Board President
A.J, Stephani called the meeting to
order at 5:3.0 PM. Present were Patrick Hoffman, Potter Orr, Mike Purcell, Barb
Levinson, Ron Manne, Gayle Keaney, Susan wisner, and Gerry Mirus.
May Minutes
were reviewed and approved.
The Board noted the resignations of Cordell Coy and Mary Clifton from the Board
during the month of May, and thanks them for their service. Under the selection
process conducted via e-mail during May, the Board has selected Susan Wisner
and Gerry Mirus to fill the remaining terms of Mary Clifton (term ending 2012)
and Cordell Coy (term ending 2013), respectively. We welcome Susan and Gerry to
the Board and thank them for their willingness to serve."
"Patrick
Hoffman was elected as the Secretary of the CBA and will serve the balance of
the term of that office through the end of the year.
The status
of the three on-going committees is as
follows:
. Membership
-no Progress
. Lease and Location – No Progress
. Sanction Holder Communication and Relations
– Monday night game has been changed to an
invitational game. It
was decided to ask the Descaplle’s board to send a representative to our board
meetings in the future." should be changed to "Ron Manne suggested
that we ask the Board of the Deschapelles Club to send a representative of that
Club to all CBA Board meetings. The suggestion was met with unanimous approval,
and Ron made a motion, seconded by Mike Purcell
that we do this. The motion passed unanimously, and Ron was asked if he
would communicate with the Deschapelles Board on this."
A.J. asked
for a volunteer to serve as our representative to the District 11 Board. Mike
Purcell volunteered. A.J. also noted that Beth Reid has asked for nominations
to the National Goodwill and Charity Committees to be submitted by September 1. Any names should be forwarded to A.J. for
submission to Beth.
Susan wisner
presented some marketing alternatives for our club. Copies our included with
these minutes. No action taken at this time.
Education
committee Mike requested funds for the Bridge in a Day supplies of $150. IT was
approved.
Gayle
Reported that the finance committee will meet on June 21.
A.J. will be
the interim chairman of the Tournament Committee. The Flying Pig Regional will
be in June in 2013
Gayle
reported that the rent for the Viox parking lot has been paid for the last seven
months of 2012.
Question was
raised about ways to publicize rules changes that occur in regards our games.
Meeting was
adjourned at 6:35pm
Patrick
Hoffman
Recording
Secretary
Copy of
Marketing Plan:
In order to effectively communicate the Bridge Association’s
message to the potentially playing public, running an advertising campaign
through the following magazines and community presses should be considered:
1.) The Living Magazines – 28,800 viewers
Start advertising
in October 2012, through the holiday season.
I propose that we run a vertical, 1/3rd page column (10” x 2
5/16”). Below are the calculated prices
for the desired duration that the advertisement is run.
|
1 Month
|
3 Months
|
6 Months
|
|
Any Three
|
$747.00
|
$2,043.00
|
$3,672.00
|
|
All six
|
$1,248.00
|
$3,546.00
|
$6,156.00
|
The six magazines
include: Fort Mitchell Living, Fort
Thomas Living, Hyde Park Living, Indian Hill Living, Sycamore Living, and
Wyoming Living.
2.)
Cincinnati Magazine – 340,520
readers, 41,303-paid monthly circulation
Start
advertising in October 2012, through the holiday season. I propose that we
run
a 1/3rd vertical or square page spread (4.625” x 4.625” – Square) (9.5” x 2.25” –
Vertical).
|
1 Month
|
3 Months
|
6 Months
|
|
Cincinnati Magazine
|
$2,590.00
|
$7,380.00
|
$14,010.00
|
3.) VENUE – 10,000 copies mailed (4 editions/yr.)
Start advertising
in their October 2012 edition. Venue
prints 4 editions a year (October,
January, April,
and July). Two options:
1.) 2 pages
on first issue + 1 page on the next issue = $3000.00
2.) Everything
from Option 1 + 4 page story on the
third issue = $4,500.00
By marketing through Venue, the history of the
Cincinnati Bridge Association, pictures, tournament schedules, etc., can be
enjoyed by readers, while also being disguised as an advertisement.
4.) Community Press – OH total: 127,000 OH&NKY total: 196,000
Start advertising
in October 2012, through the holiday season.
I propose that the
advertisement be a
10” x 2” (6 columns x 2 inches) banner across the bottom of the front
page for all
(desired) community newspapers. To
advertise in full color, a full run for the
selected 7 Ohio
locations = $833.70/week. To advertise
in full color, a full run for all 14
Ohio locations =
$1,700.20/week.
|
1 Month
|
3 Months
|
6 Months
|
|
Selected Seven *
|
$1,667.40
|
$5,002.20
|
$10,004.40
|
|
All *
|
$3,400.40
|
$10,201.20
|
$20,402.40
|
A full run for
OH&NKY = $2,430.10
* NKY
covers: Boone, Kenton, and Campbell counties
5.) Free Marketing Options
1.) Twitter – Updates about tournaments
and bridge classes. Ability to upload
photos.
2.) Facebook – Information about the club
would be available in addition to club updates
and pictures.
3.) Foursquare – Create enthusiasm for
members to become “Major” (have the most
check-ins at the bridge center). CBA can offer incentives for major/
frequent attendees.